Profile

Vision
To become a Visual Communication Design Study Program that excels in advancing science and technology in the field of urban development and urban lifestyle, as well as shaping Jaya individuals as lifelong learners who are dignified and have integrity, providing benefits to society and the environment.
Mission
  • To provide quality education at the undergraduate and postgraduate levels in the field of Visual Communication Design with a focus on urban studies that is collaborative and multidisciplinary, producing outstanding graduates capable of providing innovative and creative solutions.
  • To produce excellent research, especially in the field of urban studies, recognized nationally and internationally in Visual Communication Design.
  • To make an impact on the general public and the business and industrial world (DUDI) through works and professional practices in Visual Communication Design.
  • To be a place for nurturing Jaya individuals who are full of integrity, professional, and lifelong learners who benefit society and the environment.
Objective
  • To realize a study program that excels in governance, academic programs, and a competitive curriculum in Visual Communication Design, able to compete with other universities in Southeast Asia.
  • To create an academic atmosphere and culture in Visual Communication Design as a research university.
  • To produce excellent science, technology, and arts in urban lifestyle and urban development in Visual Communication Design.
  • To produce lifelong learners who are highly curious, think logically and critically, and are eager to apply their knowledge in Visual Communication Design.
  • To produce graduates who are dignified, broad-minded, creative, innovative, responsive to change, and make real contributions to solving environmental and welfare problems in Visual Communication Design.
  • To accelerate UPJ's comparative excellence through synergy and collaboration in Visual Communication Design.
Strategy
The strategy for achieving objectives is formulated based on a systematic analysis as outlined in the Visual Communication Design Study Program Strategic Plan document.
Targets
  • Increased quality and quantity of lecturers and students in the field of Visual Communication Design.
  • Increased relevance and quality of learning in the field of Visual Communication Design.
  • Increased capacity for innovation, quality, and productivity of research and community service as well as university centers of excellence in Visual Communication Design.
  • Increased quantity and quality of institutional partnerships in the field of Visual Communication Design.